Marca Tatem

I shape my music’s creative direction across production, visuals, and storytelling, building a cohesive French Touch–inspired identity.

My recent singles, including Love Resolved, El-sa, and Daddy’s Got A—, reflect this approach, pairing emotional production with a strong, architected aesthetic. In parallel, I write long-form essays that explore culture, sound design, and creative process, such as Recreating Daft Punk’s “Something About Us” and From Punk Energy to French Touch Smooth—How AI Changed the Remix Game, offering insight into the technical and artistic thinking behind the work.

This independent chapter reinforces my ability to drive creative direction end-to-end — uniting design, technology, and music into expressive, culturally grounded experiences.

Joining the AI/ML team, I channeled my expertise to uplift the search experience across Apple’s platforms.

Entrusted with product ideation, I’ve guided concepts from inception to polished prototypes, ensuring each aspect—from core intent to aesthetic appeal—is meticulously addressed. These prototypes have played a pivotal role in influencing the development of features seamlessly blending within the Apple ecosystem.

This journey underlines my ability to deliver high-quality prototypes, a testament to my dedication to unparalleled User Experience and design.

At Melvil, I spearheaded a seasoned team of engineers, successfully navigating two rounds of seed funding. Our ambition led to the birth of an exploratory entity-based search engine, designed for optimal data extraction from open databases and adept web crawling.

The culmination of our efforts materialized in 2015 as an iPhone app, boasting advanced autocomplete features and offering users a wealth of information on diverse topics.

My role encompassed team leadership, shaping our product’s direction, architecting scalable solutions, managing vast datasets, and mastering both front-end and back-end web technologies.

As Founding Partner and Creative Director of Lemonchik from 2008 to 2015, I led an interactive agency operating between Paris and New York, focused on high-end web experiences for the fashion and beauty industry.

Lemonchik collaborated with prestigious clients including Dior, Guerlain, Issey Miyake, Chanel, and Billy Cotton, delivering design-led digital experiences defined by strong visual identity, attention to detail, and refined interaction.

My role spanned creative direction, team leadership, and technical oversight. I supervised multidisciplinary teams while also overseeing the development of Sleek, a custom content management system recognized for its clarity, flexibility, and ease of use. In 2015, I chose to move on from Lemonchik to focus on building Melvil.

Lemonchik’s Guzzle, a news dashboard, earned acclaim from leading publications like ReadWrite, TechCrunch, and Mashable.

Guzzle was praised for its user-friendly interface, lightning-fast setup, and personalized news aggregation. Users could customize their experience, creating scannable layouts, exploring images, and diving into in-depth reading.

It received the Best News App Award from AppAwards in 2010.

Early in my career, I worked at the intersection of technology, media, and design across a range of digital projects in the French media landscape.

At Madame Figaro, I contributed to the magazine’s transition to digital, helping translate its fashion and beauty identity into an emerging online format. My work with TF1, France’s leading private broadcaster, included building an online game experience for Koh-Lanta and developing the candidate selection system for the French adaptation of Who Wants to Be a Millionaire?

For ELLE, I designed and built interactive popup sites, integrating custom music and motion to enrich the digital storytelling experience. Alongside client work, I began developing standalone applications, including Ciboulette, a file-encryption shareware distributed on the cover CDs of several Mac magazines.